5 Powerful Reasons You Should Be Marketing on Pinterest in 2025
Way back when I first started creating websites, I had a blog and small handmade business on Etsy (anyone else remember how fun Etsy was circa 2010?) As a designer and complete marketing newbie at the time, marketing on Pinterest helped direct more visitors to my blog and my shop. With no Instagram back then, the alternatives were Facebook and X (then Twitter). And as a designer and visual communicator, Pinterest was just so much more fun!
I didn’t fully appreciate what a powerful tool Pinterest was at the time, and pre-Canva and definitely pre-AI, it was a lot more time consuming to build up a volume of Pins linking to my website than it is today.
What I’ve learned over time is that Pinterest is a truly powerful platform for businesses looking to increase website traffic and attract clients. Unlike Instagram or TikTok which demand a high frequency of content in return for short lived exposure, Pinterest offers post longevity that can return results for months and even years after you upload your Pin to the platform.
Why You Should Be Marketing On Pinterest
Pinterest has long been a staple for curating interior inspo, style ideas, recipes and other visual collections, but this doesn’t mean that it’s just for product promotion. With the right strategies, it can be a highly effective channel to showcase expertise, share valuable resources, and direct potential clients to your website.
Here are some of the benefits of Pinterest for Service-Based Businesses:
Increases brand awareness
Drives targeted traffic to your website
Positions you as an expert in your field
Attracts clients by showcasing valuable content
If you’re looking for a platform that drives real, sustainable traffic while your content works for you 24/7, Pinterest is where you need to be. Unlike other platforms where your posts disappear in hours, Pinterest continues delivering results months and even years after you hit publish. Here’s why you should make Pinterest a key part of your marketing strategy in 2025.
1. Pinterest Users Are Ready to Take Action
People don’t come to Pinterest to mindlessly scroll; they come to search, plan, and buy. Whether they’re looking for business tips, home inspiration, or personal growth strategies, they’re actively seeking solutions - which means they’re already in the right mindset to take action. By showing up with valuable, well-optimized content, you put yourself in front of potential customers who are more likely to engage, subscribe, or purchase.
2. Your Content Stays Discoverable for the Long Haul
On most platforms, your post gets buried within hours. But on Pinterest a well-optimized Pin can continue driving traffic for months or even years after first being shared. Pinterest functions more like a search engine than a traditional social media site, meaning your content is constantly resurfaced when people search for topics related to your niche. That means less pressure to post constantly and more rewards for creating quality content.
3. Pinterest Predicts Trends Before They Happen
One of the best-kept secrets about Pinterest? It’s ahead of the curve when it comes to trends. Every year, Pinterest releases its Pinterest Predicts Report, showcasing upcoming trends before they go mainstream. In fact, 80% of their predictions have come true over the past three years - and this gives you a huge advantage! By tapping into Pinterest’s trend insights, you can get in early and create high value content before everyone else jumps on board, positioning yourself as an industry leader.
4. Pinterest Loves Visually-Driven Content (and So Does Your Audience)
Pinterest is all about eye-catching visuals—and that’s a huge win if you’re a business owner, creative, or coach. Whether you’re sharing product images, infographics, or educational content, Pinterest allows you to present your offers in a visually engaging way that grabs attention without competing with distractions like endless status updates and ads. If your brand thrives on aesthetics, Pinterest is the perfect place to showcase it.
5. It’s Easier Than Ever to Get Started (and Succeed!)
In ther early days, creating Pins was a skill that many would agree was best left to someone with design skills and specialist software. These days, tools such as Canva and ChatGPT have made it faster and easier than ever to create your own Pins with ease. The platform provides detailed resources, analytics, and business tools to help you optimize your content, track performance, and refine your strategy. With features like Pinterest Trends, analytics and Rich Pins, you can create a highly effective source of web traffic without having to guess what works.
Final Thoughts
Starting with Pinterest marketing might seem intimidating, but mastering the basics of marketing on Pinterest can be a lot more straightforward than keeping up with the whims of social media such as Instagram or TikTok. With a consistent Pinning schedule, high-quality visuals, and the strategic use of keywords, you can create a Pinterest presence that drives your target audience to your business website, netting a steady increase in organic traffic over time.
Further Reading
Want to dive deeper into Pinterest marketing? Here are some expert resources to explore: