Creative brand design - that feels authentically you
More than a logo. A brand that feels like you.
Your brand is the foundation of your business - the first impression, the story, and the thread that ties every touchpoint together. It’s not just about looking polished (though we’ll definitely do that), it’s about creating a brand identity that reflects your values, connects with your audience, and feels true to who you are.
I take a thoughtful, collaborative approach to brand design. Together, we’ll uncover your brand’s voice, style, and personality - and then translate that into a visual identity you can use with confidence.
My Approach
Every brand has its own story, and my process is designed to bring that story to life:
Discovery & Strategy
We’ll explore your vision, audience, and positioning through a collaborative questionnaire and conversation, so your brand foundations feel clear and aligned.
Visual Identity
From your logo system to typography and colour palette, I’ll create a cohesive design language that feels elevated and versatile.
Application
Your brand comes to life through practical assets and clear guidelines. I’ll give you the tools to stay consistent across print, digital, and social with ease.
Brand Design Packages
Whether you’re just starting out or ready to take your brand to the next level, I offer three tailored packages to suit your stage of business. Need some help, but not sure where to start? Book a Free Mini Audit to work out your next steps.
Essentials Brand Identity
A strong, cohesive foundation for your brand.
Introductory brand strategy call
Primary logo
Secondary logo variation
Submark icon
Colour palette (3–5 colours)
Typography pairing
1 brand pattern/texture element
Single page brand PDF
Final files for print and web
Total package $650
Brand Toolkit
An expanded identity package to give you the brand tools you need to support your marketing.
Introductory brand strategy call
Primary logo
Secondary logo variation
Submark icon
Colour palette (3–5 colours)
Typography pairing
2 pattern/texture elements
6 social media templates (posts + stories mix)
1 branded collateral item (choose from flyer, business card, postcard, thank-you card)
Brand Guidelines (4–6 pages: logo, colours, fonts, patterns, examples for social/print)
Final files for print and web
Total package $950
Signature Brand Package
A full brand identity system with strategic support for your business growth and marketing strategy.
30 minute brand strategy call
Primary logo
Secondary logo variation
Submark icon
Colour palette (5-8 colours)
Extended typography
Up to 3 brand pattern/texture elements
10 social media templates (posts + stories mix)
2 branded collateral item (choose from flyer, business card, postcard, thank-you card, or email signature)
Expanded Brand Guidelines (10–12 pages: extended logo usage, typography hierarchy, colour system, pattern usage, photography direction, branded collateral examples)
Final files for print and web
Total package $1,500
Don’t see exactly what you’re after? If you’d like a custom package or something a little different, get in touch for a tailored quote.
Selected Brand Design Projects
Branding · Stationery & Collateral
This project involved creating a refined logo and stationery suite for a New York-based choreographer. I developed a clean, professional identity, including logo, letterhead, and business card design, ensuring a cohesive brand presentation across print & digital assets.
Branding · Website & Digital Design
For this startup corporate function business, I developed a cohesive brand identity including logo, business stationery, and a mobile-responsive website. I delivered consistent assets across logo, colour palette, typography, and web layout for a polished, professional launch.
At Abbott Pathology, I led a brand refresh initiative, introducing visual guidelines and communication standards to improve consistency across the organisation. The work included marketing templates, copywriting support, and internal brand management processes.
Brand Refresh · Corporate Communications
Ready to bring your brand to life?
Your brand should feel like home - a true reflection of your values, style, and the people you most want to reach. If you’re imagining what that could look like, let’s explore the possibilities together.
What my customers are saying…