Tips and Insights
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Lead Magnets That Convert: Design Tips to Attract Your Ideal Clients
Lead magnets are a powerful tool for building your email list and attracting new clients. A well-designed freebie not only captures attention but shows potential clients that you understand their needs and can deliver value before they’ve even worked with you.
How to Prepare for Working with a Designer (What to Have Ready)
Investing in design support is an exciting step, signalling you’re ready to elevate your brand and create visuals that truly reflect your business. A little groundwork before you start working with a designer will not only make the process smoother, it will also give you more confidence in the results.
5 Signs Your Brand Isn’t Working for You (and How to Fix It)
Your brand should feel like you. If you’re fun and vibrant in person but your visuals don’t match your vibe, there’s a disconnect. Here are five signs your brand might not be doing its best work for you - and what to do to fix it.
The Difference Between a Logo and a Brand Identity - and Why Both Matter
If your logo is your signature, your brand identity is the full personality behind it. It’s the collection of visual and verbal elements that create a consistent experience — showing your audience what you stand for and why they should remember you.